Wayfinding – The fun and interactive way!
Client: Engineering Export Promotion Council (EEPC)
Industry: Events and Exhibitions
Objective: Wayfinding solution at EEPC event
Brief: Engineering Export Promotion Council (EEPC), an arm of the Ministry of Commerce, India works to advance export of engineering goods, projects and services from India. With a membership of 12,000 among large Industrial Corporate Houses, Small & Medium Scale Units (SME), and trading houses in the engineering business, its annual exhibition (IESS) promised to be nothing short of big and busy.
Grappling with the problem of an simple wayfinding solution which gives not only directions but company information too, EEPC came to TouchMagix.
In every exhibition, a major problem visitors face is not being able to visit every stall or not knowing the correct way to reach desired stall.
We designed a customised wayfinding solution for EEPC on multi touch MagixKiosk™. 3 MagixKiosks™ by TouchMagix were installed at the exhibition. The wayfinding software, had advanced search and category functions and gave visitors a glimpse of the companies they wanted to visit.
It would be quite right to say that the exhibition began from the Wayfinding Kiosks and thats where everyone got their first dose of the exhibition at large and plan their way through India’s largest such confluence.
Impact: An exhibition of around 200+ exhibitors became a less intimidating affair to negotiate!